Macromedia just sent out an email to its current customers about the big merge. check it out below:
Dear Macromedia customer,
As you probably know, Macromedia and Adobe are joining together to deliver solutions for our customers that make great digital experiences possible.
With complementary technology platforms, products, and customers, we are both focused on enabling the creation and delivery of compelling content and experiences across multiple operating systems, devices, and media. Most importantly, we share a common mission for the future: to help people and organizations communicate better.
By combining the passion and creativity of two leading-edge companies with the diversity and energy of our respective customers, we will drive innovations that will inspire you to improve the ways people everywhere are experiencing and interacting with information. We look forward to working with you, our customers, as we create the future together.
The companies anticipate completion of this transaction by the fall of this year. Although we are currently engaged in integration planning, we will remain and operate as independent entities until the acquisition is complete. Macromedia customers should continue to contact Macromedia sales and support for Macromedia products and solutions.
We invite you to learn more about the acquisition, and, as always, we welcome your feedback.
Regards,
Stephen Elop
CEO, Macromedia
I think it was a was a really good idea for Macromedia to give its customers this personal heads up. This way we can find out a little more about what’s going on for the horse mouth rather than from stock analysts, news rumor sites, and people like me who read google constantly hoping to not have to find a better platform.
Also there’s good news in a PDF on the Macromedia merger page. Apparently:
a) Flash Player keeps its sacred status.
b) Flash MX tools slowly transform into part of the “Photoshop family.â€
c) Server products get much-needed marketing support.
d) Flash Video format gets instant credibility.
e) FlashPaper becomes a feature in Acrobat.
This is all good news for Flash geeks and hopefully this means that sometime in the future we’ll get an indept article on what the merge means for Dreamweaver, the other web design baby.
I’m sure all already know this but, it was announced today that Adobe is going to aquire Macromedia for 3.4 billion dollars in stock. This is a huge deal as to most used web design and animation products are put out by either of these companies. Plus the fact that the default standard for easy animation is Flash and the most open standard for document creation is the PDF. This can only be good for the world, but bad for the small developer. It is already impossible for a student to afford photoshop, does this acquisition mean the cost of macromedia studio is going to skyrocket?! Hopefully Adobe keeps the macromedia product costs down and developes a better pricing system as the over 1000 it costs to buy any of their products right now is just way to much!
